Great article in the Wall Street Journal (which has an underrated sports section by the way) about which companies have been able to leverage sponsorship deals so that they are associated with winning teams:
"Among all companies that have put their names on a stadium where at least one NFL, NBA, major-league baseball or NHL team has played, the best track record belongs to Gillette. In 2002, the company, now part of Procter & Gamble, paid an undisclosed sum over 15 years to sponsor the stadium built for football's New England Patriots. Since the deal began, the Patriots have won two Super Bowls and a staggering 75% of their games. The second-best mark goes to H.J. Heinz and its sponsorship of the Pittsburgh Steelers' home, Heinz Field. The Steelers have posted a .656 winning percentage since that stadium opened in 2001."
The worst decision in sponsorship? Think San Francisco...
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About Del Duca Sports
- Del Duca Sports Blog
- Pittsburgh, PA, United States
- Ron Del Duca is an attorney located in Pittsburgh who has been practicing sports law since 1983. As the owner and founder of Del Duca Sports, Mr. Del Duca has been a certified agent since 1993 and has over 25 years of experience providing sports representation for a wide range of professional athletes in various sports. In his career, Mr. Del Duca has successfully negotiated over 250 contracts with total monies exceeding $400 million dollars. Mr. Del Duca has negotiated over $30 million dollars in endorsement deals for various professional athletes, and over $50 million dollars in sporting event sponsorship fees. He has also appeared on ESPN, ESPN Radio and FOX Sports, and has served as a Sports Agent column writer for several online media outlets. In addition, Mr. Del Duca teaches a Sports Law course at his alma mater, Duquesne University School of Law. Mr. Del Duca received his law degree from Duquesne University in 1983, and a Master of Laws Taxation Degree from William & Mary in 1984. He also played college baseball at the University of Richmond from 1976 to 1980.