Thanks for visiting our blog!

Search This Blog

Thursday, February 4, 2010

Naming Rights Deals: Is Your Product Associated with a Sucky Team?

Great article in the Wall Street Journal (which has an underrated sports section by the way) about which companies have been able to leverage sponsorship deals so that they are associated with winning teams:

"Among all companies that have put their names on a stadium where at least one NFL, NBA, major-league baseball or NHL team has played, the best track record belongs to Gillette. In 2002, the company, now part of Procter & Gamble, paid an undisclosed sum over 15 years to sponsor the stadium built for football's New England Patriots. Since the deal began, the Patriots have won two Super Bowls and a staggering 75% of their games. The second-best mark goes to H.J. Heinz and its sponsorship of the Pittsburgh Steelers' home, Heinz Field. The Steelers have posted a .656 winning percentage since that stadium opened in 2001."

The worst decision in sponsorship? Think San Francisco...